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Malcolm Day – Chairman
In 1995 Malcolm founded adultshop.com & in 1999 the company was listed on the Australian Stock Exchange & a number of German stock exchanges.
Prior to the founding of adultshop.com Malcolm worked as a licensed surveyor, a civil engineer and also a project manager on the construction of high rise buildings.
In 2004 adultshop.com hosted its first inaugural Boobalicious Ball (www.boobalicious.com.au ) to raise money for the Breast Cancer Foundation of WA (BCFWA). In 2009 the Boobalicious Ball moved to Burswood Casino raising $117,000 for the BCFWA. To date, this annual event has raised over $387,000.
In early 2009 Malcolm, along with his good friend Carl Coward, founded The Conquerors (www.conquerors.com.au ). The goal of The Conquerors is to complete an annual world scale challenge whilst raising money for the BCFWA. In September 2009, The Conquerors climbed Mount Kilimanjaro, Tanzania Africa. At 5,895m above sea level Mount Kilimanjaro is the highest free standing mountain in the world and is Africa’s highest mountain. The climb raised over $70,000 for the BCFWA.
Malcolm has been a member of the board of directors of the BCFWA since 2004.
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.jpeg) Simon Martin - Vice Chairman
Simon is the General Manager of Network TEN Perth and has worked for the Perth station since 1996. After completing a Bachelor of Commerce from the University of Western Australia, Simon started his career with Ernst and Young where he worked for three years and qualified as a Chartered Accountant.
After spending two years working overseas in Canada and the UK, Simon returned to Perth and began with Network TEN as the Perth Finance Manager. After a number of years Simon was promoted to the position of Finance Manager for both the Perth and Adelaide stations, based in Perth. In 2006, Simon assumed the role as General Manager of the Perth station and has embraced the expanded responsibilities and variety that comes with the role.
Simon is focused on TEN Perth maintaining it's strength in its core audience demographic, 18 – 49's, whilst growing its total audience share. TEN'S relationship with the local community is viewed by him as being extremely important. He was a driving force behind TEN relocating their weeknight News presentation back to Perth in mid 2008. TEN Perth News is the highest rating News service in the Network, attracting close to 50% of the 5-6pm audience.
"Through TEN's support of the Breast Cancer Foundation of WA and a variety of other community and charitable organisations, it became a goal to be involved on a more personal level. After meeting with Donna, and then Tony, I was motivated to join the board of BCFWA. Like so many others in WA, my family has been directly impacted by cancer. As a board member, I look forward to working closely with BCFWA on continuing to provide increased services to those in need in our community."
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 Marie-Anne Keeffe - Director
Marie-Anne Keeffe (MAK) is a media expert with a rare skill – extensive experience in television, radio and print.
An award winning journalist, she has worked as a producer and reporter on some of Australia’s top rating programs and has intimate knowledge of life behind and in front of the camera and microphone. As an Executive Producer of Channel Seven’s primetime current affairs program Today Tonight, MAK has more than a decade of experience in hard-hitting current affairs and news. She is also a feature writer for newspapers and glossy magazines.
An interest in the legal and ethical aspects of today’s media saw Marie-Anne return to study as a mature aged student and she recently graduated with honours in law from Murdoch University. A polished MC, presenter and facilitator, she specializes in strategic communications and crisis management and is a skilled media trainer and consultant. MAK is a commentator on radio news panels and adviser to government and the private sector. She was recently named the most inspirational woman in Perth media, PR, marketing and events.
A mother of two young boys, Marie-Anne truly believes in paying it forward. Having lost both her parents to cancer, she has become a director of the Breast Cancer Foundation of WA in the hope she can help save the lives of others and assist women who are facing the overwhelming challenge of beating this silent killer
"It was while my father was gravely ill that I met with Ros and offered to help; from that day I have found a new family, sense of purpose and feel like I am doing something that really matters. Being blessed with so many great things in my life, I believe it’s so important to reach out - and instead of continually making withdrawals from the universal bank of good karma, start to make some serious deposits as well!"
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 Steve Mummery - Director
Steve Mummery became the General Manager of The Channel 7 Telethon Trust in August 2009, just five weeks prior to the annual 26 hour marathon Telethon broadcast on Perth’s top rating television station, Channel 7.
Steve runs a small team of people who are dedicated to financially supporting the medical and social welfare of children and funding research into childhood diseases. This culminates with a marathon broadcast that sees artists and personalities from all over Australia and the world fly into Perth for a weekend to raise money for Telethon.
Steve brings with him over twenty five years experience in commercial radio. Mostly as a program director, in charge of everything that happens on the air. He ran the on air side of things at Perth’s top rating radio station Mix 94.5 for a record ten years, keeping the station at number one - a record run for any Perth radio station, with only one other Australian radio station staying in the number one position for longer.
One of his childhood dreams was to work at a television station and the opportunity to take over Perth’s number one charity brand at Channel 7 and take it to the next level under the watchful eye of Kerry Stokes was a challenge that “had to be accepted”.
His relationship with the BCFWA goes back to the days before the doors of the Foundation had even opened, and the commitment he has given on a personal and professional level since then has been unwavering. Steve's vision, passion and creative mind have been instrumental in raising funds and community awareness of the great work done by the BCFWA.
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.jpg) Maria Kay – Director
Maria is a qualified health professional who has worked in the dental industry for over 20 years, working in both general and specialised practices and as a lecturer at Curtin University.
She has always had a strong connection with the Arts, firstly as a scholarship recipient with the junior WA Ballet Company and then as a highly successful dancer and theatrical performer.
Married to Arts and Media entrepreneur Gary Kay, Maria has three young girls and her breast cancer journey began over 8 years ago. Diagnosed in March 2000, with 3 young children under the age of 5, Maria underwent surgery, seven months of chemotherapy and two months of radiotherapy as part of her treatment to combat the disease.
Almost nine years since diagnosis, she is a true survivor and has been actively involved with the Breast Cancer Foundation of WA as a support group facilitator for a number of years. She councils and shares her story with newly diagnosed women on a regular basis, providing hope and emotional support as well an insight, through first hand experience, of the challenges that lay ahead through their treatment period and beyond.
“I feel the BCFWA plays a major support role for women undergoing breast cancer treatment. It is the only organization that operates on a grassroots level, reaching out to help women emotionally and financially. I believe this support is fundamentally important in aiding the healing process.”
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 Dr Corinne Jones - Director
Dr Corinne Jones MBBS(WA) FRACS FRCS(England), is a general surgeon with supra-specialist training in breast and thyroid surgery. Her extensive training and experience have been both in Australia and overseas.
Corinne obtained her medical degree in 1989 at UWA. She trained to be a general surgeon over the next 10 years in major teaching hospitals across Perth, including the breast clinics at Royal Perth and Sir Charles Gairdner.
In 1999, having gained her Australian General Surgical Fellowship, Corinne travelled to Scotland to undertake two years of post fellowship training in breast & thyroid surgery. In 2002 she became Director of the Breast Service at Pilgrim Hospital, a National Health Service (NHS) hospital in Boston, England. In 2003, taking 12 months leave from Pilgrim Hospital, Corinne completed a Thyroid Surgery Fellowship in France. On returning to her position as Director of the Pilgrim hospital Breast Unit in Boston, she also established a dedicated Thyroid/Parathyroid Service. Both services were highly successful in achieving NHS targets for recommended standards of care. Corinne is a Fellow of the Royal Australasian College of Surgeons and the Royal College of Surgeons of England.
Married with a young daughter, Corinne has returned to the hospital in which she was born, as a consulting specialist at Mercy Hospital (formerly St Anne’s Hospital) in Mt Lawley. She also operates at Hollywood Private Hospital and St John of God Hospital in Subiaco. Corinne also has a commitment to The Breast Centre Sir Charles Gairdner Hospital.
"I feel honoured to have been elected to the Breast Cancer Foundation of WA Board of Directors and hope to use my position to enhance the Foundation and advance breast cancer care in Western Australia".
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